You’re a small business owner who has a Brand. Yes, that’s Brand with a capital B.
Your brand is:
- What people say about you when they tell their friends
- How you treat potential clients
- The emotions and information conveyed on your website
- How you price your goods and services
- The ways you interact with clients from start to finish
- The products you offer or choose not to offer
- What you do for a client that goes beyond their expectations
- Your logo and traditional ‘branding’ materials
You have a Brand. But there are photos to edit and bills to pay, phone calls to return and errands to run. It’s easy to be overwhelmed by the details and lose sight of your Brand’s aspirations during the daily grind.
Lux Undercover will help your Brand take baby steps toward providing better client experiences.
Even with a teeny budget.
It’s very specific, and filled with actionable items. Some are even free to implement!
– Gwen W.
Even with just a little bit of time.
Even if you’ve never been to a 5-star hotel and don’t care to own a designer handbag.
Even if you kinda sorta hate customer service.
I’m now on page 34 and I have identified the source of all my customer service hating woes. Be it known that the deep fierce storm clouds have parted into lovely sun rays with angelic choruses.
Friends, there is hope for my lost soul. And if this can help ME… of all people…actually be excited about the future customer service in a business I was on the brink of turning my back on forever, there is hope for anyone.
– Brooke S.
No matter where you are in your Brand’s journey, Lux Undercover can help you create meaningful and rewarding client experiences.
Let’s say you’re an average electronics store, and you want to be the Apple store. There are small steps that can get you moving in the right direction. You could greet customers upon their arrival. You could answer the phone on the first ring. You could make sure your floor is clean and that all your light bulbs are currently functioning. You could provide a play area for kids to keep them from bothering other customers.
Tiny, thoughtful changes create big results.
Lux Undercover outlines those tiny changes to move your business in the direction of crazy-awesome, totally-rabid client loyalty. We’ve gleaned wisdom from the world’s big brands and made it applicable to YOUR business. It’s the tale of what happens when two business women (Alicia Caine and Kristen Kalp) dig around in some of the world’s biggest, most exclusive brands.
We bought shoes and dresses and steaks and workout clothing and plants and $14.75 raspberry drinks, all in the name of better defining the makings of an extraordinary customer experience. Lux Undercover is the result.
You’ll learn to:
- make clients feel valued and welcomed
- introduce high-end offerings to your business without losing current clients
- help clients decide what they want more quickly and easily
- tweak product offerings for maximum sales
- manage client expectations
- define the clients who suit your business best
- ensure that clients are satisfied with their experience
- use our benchmarks for defining where your Brand is and where you’d like it to go
Lux Undercover isn’t about making your brand hoity-toity or fancy-schmancy, though you’re welcome to hoity-toity yourself all day long.
It’s the Cliff Notes version of Super-Awesome Branding + Customer Service, as brought to you by the world’s most luxurious brands.
Because those luxurious brands know what they’re doing – there’s no bored teenager asking to take your order at a 5-star steakhouse. No slightly-inept cashier taking your money at Nordstrom. High-end brands know how to create positive feelings in customers. With the experiences and to-do’s in Lux Undercover, you can do the same.
P.S. Before we forget — make sure you read about the nifty bonuses you get just for buying!
