We aren’t particularly well-off people, and we aren’t likely to spend hundreds or thousands of dollars on things that are not cars, houses, or medical bills. But we realized that, by failing to experience those big, luxurious brands, we could be missing out on the secrets of creating amazing customer service experiences.
How do you make your clients feel valued and welcomed?
How do you help them to decide which products they want more quickly and easily?
How can you be sure they’re satisfied with their experience?
Lux Undercover includes tales of our experiences and the lessons we learned from top brands.
Better yet, it contains practical, ACTIONABLE items for changing your mindset and your business. Our Lux worksheets make adding Ritz-Carlton-like service to your biz much easier than guessing your way to success.
Oh, and if you’re not feeling like becoming the Ritz Carlton of photographers — that’s okay, too! Defining exactly what you want for your brand and aligning your goals with our guiding price points will help you know exactly how much of an experience others are creating at a price point similar to yours. (The last thing we want is for you to provide 5-star service at 2-star prices, as that’s not fair to your business, your schedule, or your personal life!)
